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Largest Lite-Brite Picture-world record set
by ASICS
New York City, NY, USA -- At 300,000+ pieces and
3.4 x 4.6 feet, the gigantic Lite Brite commissioned by shoe-maker
ASICS
has set the world record for the
Largest Lite-Brite Picture.
Photo: The new ASICS
masterpiece features the Gel-Lyte III shoe from the ASICS
Sportstyle collection. It is illuminated over an 11 ft. by
15 ft canvas and has more than 300,000 original-sized pegs.
(enlarge
photo)
Lite-Brite, an iconic electric toy
introduced in 1967 by Hasbro, has allowed millions to create
lighted picture artworks by placing colorful pegs into paper
templates placed on a lighted background.
ASICS'
massive Lite-Brite will now begin its national tour, traveling
across the country for the next five months to major music
events and designer footwear boutiques, offering an up-close
view of pop art history.
ASICS'
Gel-Lyte III has been a featured style for edgy artist collaborations
and is part of its sport fusion category, Sportstyle. It is
available at Foot Locker, Urban Outfitters and specialty footwear
boutiques, such as Sportie LA and David Z.
The former Guinness World Record for the Largest
Lite-Brite Picture measured 4 ft. 9.25 in. by 9 ft.
9.5 in. and was constructed with 124,418 pegs by PA artist
Mark Beekman.
Monday, November 3, 2008
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